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Our
Mission

To create a better world for pets and the people who love them.

Our Impact
Since 2006
we've supported 1,000 rescue and rehoming charities across the UK
£24.6 million
awarded through our grant programme
£13.3 million
awarded through community partnerships
£2.26 million
awarded through fundraising campaigns

Fundraising

We are dedicated to making a difference to pets and people by building and supporting long term happy and healthy relationships.

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Our Impact

We are proud to work alongside like minded partners to deliver our mission.

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22 hours ago

Things only pet dads do 🐾

From always having treats on hand to giving in to “just one more” — it’s the little things that make the biggest difference.

Because when their pet’s happy… nothing else really matters 💚
... See MoreSee Less

Things only pet dads do 🐾

From always having treats on hand to giving in to “just one more” — it’s the little things that make the biggest difference.

Because when their pet’s happy… nothing else really matters 💚

A 7-year-old French Bulldog needed urgent veterinary care during labour 💔

After a traumatic birth where she sadly lost all three of her puppies, Lola needed a safe place to rest and recover. She was taken in by National Animal Welfare Trust Bedfordshire where her journey back to health began.

Thanks to our grant funding for an animal ambulance, Lola could be safely transported to and from the vets throughout her recovery.

Your support helps ensure pets like Lola get the care they need, when they need it most 🐾💚
... See MoreSee Less

A 7-year-old French Bulldog needed urgent veterinary care during labour 💔

After a traumatic birth where she sadly lost all three of her puppies, Lola needed a safe place to rest and recover. She was taken in by National Animal Welfare Trust Bedfordshire where her journey back to health began.

Thanks to our grant funding for an animal ambulance, Lola could be safely transported to and from the vets throughout her recovery.

Your support helps ensure pets like Lola get the care they need, when they need it most 🐾💚

Meet Roxy, a long-stay dog at Northumberland Dog Rescue 🐾

She’s full of energy, but her excitement can quickly become overwhelming — making it harder for her to settle and find the right home.

Our grant has helped the rescue create a dedicated training and meet-and-greet space, so dogs like Roxy can get the one-to-one support they need. From practising loose lead walking and recall to enrichment like sniffy games and simple agility, she’s learning how to channel that energy — and her concentration has come on in leaps and bounds.

She’s even showing off her skills (including dribbling a ball around a cone 🐶⚽) and has a natural talent for agility.

The space is also helping dogs meet potential adopters away from the kennels, in a calmer, less stressful environment — giving them the best chance to make a great first impression and form positive connections.

By supporting both their mental and physical needs, dogs are calmer, more confident and better prepared for life in a home 🏡✨

Because every dog deserves a second chance 💚
... See MoreSee Less

Meet Roxy, a long-stay dog at Northumberland Dog Rescue 🐾

She’s full of energy, but her excitement can quickly become overwhelming — making it harder for her to settle and find the right home.

Our grant has helped the rescue create a dedicated training and meet-and-greet space, so dogs like Roxy can get the one-to-one support they need. From practising loose lead walking and recall to enrichment like sniffy games and simple agility, she’s learning how to channel that energy — and her concentration has come on in leaps and bounds.

She’s even showing off her skills (including dribbling a ball around a cone 🐶⚽) and has a natural talent for agility.

The space is also helping dogs meet potential adopters away from the kennels, in a calmer, less stressful environment — giving them the best chance to make a great first impression and form positive connections.

By supporting both their mental and physical needs, dogs are calmer, more confident and better prepared for life in a home 🏡✨

Because every dog deserves a second chance 💚Image attachmentImage attachment+1Image attachment

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